As of October 2026, a new Rolex Submariner lists in the United States from $10,050 for the steel no-date 124060 to $50,900 for the Submariner Date in 18 kt yellow gold, before sales tax. The steel Submariner Date 126610LN lists at $11,350 and the green-bezel 126610LV at $11,900. On the pre-owned market a current steel Submariner often costs more than list, and the price of any one watch comes down to its reference, its metal, its paperwork and its condition.
Two Submariners that look the same on a counter can be thousands of dollars apart, depending on the reference, the generation and the condition.
How much is a Rolex Submariner in 2026?
Rolex raised US prices on January 1, 2026. The no-date Submariner went from $9,500 to $10,050, which made it a five-figure watch. Gear Patrol reported the new figure in December 2025 and DMARGE confirmed it on January 1. A second round on June 1, 2026 raised the gold models, and the two-tone Rolesor models with them, while steel stayed where it was.
| Reference | US list price (October 2026) | Metal | Bezel and dial | Date |
|---|---|---|---|---|
| 124060 | $10,050 | Oystersteel | Black bezel, black dial | No |
| 126610LN | $11,350 | Oystersteel | Black bezel, black dial | Yes |
| 126610LV | $11,900 | Oystersteel | Green bezel, black dial | Yes |
| 126613LN | $19,450 | Yellow Rolesor (steel and yellow gold) | Black bezel, black dial | Yes |
| 126613LB | $19,450 | Yellow Rolesor | Blue bezel, royal blue dial | Yes |
| 126618LN | $50,900 | 18 kt yellow gold | Black bezel, black dial | Yes |
| 126618LB | $50,900 | 18 kt yellow gold | Blue bezel, royal blue dial | Yes |
Prices are US list prices before tax, as listed on Rolex's US site on October 26, 2026. Rolex reprices at least once a year, and in 2026 it did so twice, so check rolex.com on the day you buy. Buyers in Canada should check the Canadian version of the site for local pricing.
Every watch in that table shares the same 41 mm Oyster case, 300 m of water resistance, a unidirectional bezel with a Cerachrom ceramic insert, and an Oyster bracelet with the Glidelock extension. The no-date runs Rolex calibre 3230 and the Date models run calibre 3235. Both give about 70 hours of power reserve.
One reference has gone. The white gold 126619LB, the black-dial, blue-bezel watch nicknamed the "Cookie Monster," was discontinued at Watches and Wonders in April 2026. Rolex's current Submariner list no longer includes a white gold model, so the 126619LB is now a pre-owned purchase only.
A short history, and why it matters for price
Rolex put the Submariner into production in 1953 and showed it at the Basel fair in 1954. The early references, such as the 6204 and 6205, were smaller than today's watch and rated to 100 m. The case grew to 40 mm in 1959. The 1680 added the date in the late 1960s. The 16800 brought a sapphire crystal and a 300 m rating in the late 1970s, and the long-running 16610 Submariner Date followed in the late 1980s.
Generation matters for price. Each update changed the case, the bracelet, the bezel or the movement, and used prices differ by generation.
What changed between generations
| Generation | Key references | Years | Case | Bezel insert | Calibre and power reserve |
|---|---|---|---|---|---|
| Five-digit | 14060M, 16610, 16610LV | Late 1980s to 2012 | 40 mm, slim lugs | Aluminium | 3130 (no date), 3135 (date), about 48 hours |
| Super Case | 114060, 116610LN, 116610LV | 2010 to 2020 | 40 mm, broad lugs and crown guards | Cerachrom ceramic | 3130 and 3135, about 48 hours |
| Current | 124060, 126610LN, 126610LV | 2020 to today | 41 mm, slimmer lugs, 21 mm bracelet | Cerachrom ceramic | 3230 and 3235, about 70 hours |
The five-digit watches wear smaller than the later ones. Their aluminium bezel inserts scratch and fade with the years, and the bracelets have hollow centre links and a clasp made of pressed steel.
Ceramic reached the two-tone and gold Submariner Date in the late 2000s, the steel Submariner Date in 2010 and the no-date 114060 in 2012. The Cerachrom insert resists scratches and fading. The Glidelock clasp lets you lengthen the bracelet by up to 20 mm without tools. The steel cases also got much broader lugs and crown guards, which is why collectors call this the Super Case generation.
The 2020 update took the case to 41 mm but slimmed the lugs, widened the bracelet to 21 mm and moved to the 3200-series calibres. Power reserve went from about 48 hours to about 70, enough to sit in a drawer over a weekend and keep running.
Then there are the green ones. The 16610LV of 2003, often called the "Kermit," marked the model's 50th anniversary with a green aluminium bezel on a black dial. The 116610LV "Hulk," made from 2010 to 2020, had a green dial and a green ceramic bezel. The current 126610LV returned to a black dial with a green bezel. Because the Hulk and the Kermit are no longer made, their prices are set entirely by the pre-owned market.
Submariner Date vs No-Date price
At list, the date costs $1,300 more: $11,350 for the 126610LN against $10,050 for the 124060. For that you get a date window with the Cyclops magnifier and the calibre 3235 in place of the 3230. Both are 41 mm, both are rated to 300 m, and both carry Rolex's Superlative Chronometer rating of minus 2 to plus 2 seconds a day.
The no-date 124060 is the entry point to the current Submariner line, and many people prefer its symmetrical dial anyway. On the pre-owned market the gap between the two moves with demand, so compare live prices for both before deciding.
If you are torn between a Submariner and a travel watch, our Submariner vs GMT-Master II comparison lays the two side by side.
Pre-owned and unworn Submariner prices
There are three main ways to buy a Submariner, and each prices the watch differently.
New from a Rolex retailer. You pay list and get the full five-year Rolex guarantee that applies to new watches sold since July 2015. The catch is availability. Retailers decide who gets popular steel references, and waits vary from store to store.
Unworn or pre-owned on the secondary market. "Unworn" means a watch that has been sold at retail but never worn, often still with its protective stickers. As Fratello pointed out in February 2025, a current Submariner bought from a dealer's stock costs more than one you wait for at retail. You are paying to skip the queue.
Rolex Certified Pre-Owned. Since May 2023, some Rolex retailers in the United States have sold Rolex Certified Pre-Owned watches. These are watches more than three years old, certified by Rolex, sold with a two-year international guarantee and priced by the retailer. Montenapo Daily, writing on October 17, 2026 about the quarterly report from Morgan Stanley and WatchCharts, put the premium for Certified Pre-Owned Submariners at about 24% in the third quarter of 2026, against the same reference in the same condition from independent dealers.
The same article put the rise in Rolex prices on the secondary market at 0.5% for the quarter, below each of the six quarters before it. Treat those figures as market averages, shown for illustration, not the price of any one watch. To price a specific Submariner, compare live listings of the same reference, year and set. You can see current examples on the Dialist Submariner page.
What moves the price of a Submariner
Reference and metal
Metal moves the price first. At list, yellow Rolesor costs about $8,000 more than the steel Date, and full yellow gold costs more than four times as much. Within steel, the green-bezel LV lists $550 above the black LN.
Box, papers and the warranty card
A complete set means the original box, the dated Rolex warranty card, the booklets and ideally the purchase receipt. The card ties the serial number to a sale date, which tells you how much of the five-year guarantee may remain. A watch without papers can be genuine, but it is harder to resell, so it should cost less.
Condition and polishing
Look at the lug edges and the flat brushed surfaces on top of the lugs. Heavy polishing softens the sharp lines between brushed and polished faces, and it cannot be undone. Check the clasp for deep scratches and the bracelet for play between links, since older bracelets loosen with years of wear. On five-digit and older watches, check that the insert and other parts are original and correct for the reference and year.
Service history
Since 2015 Rolex has recommended a service roughly every ten years for its modern watches. A recent service with a dated invoice is worth something, because it pushes your first big bill years down the road. Ask what was replaced. A service can include new hands, a new dial or a new bezel insert. That is fine on a watch you plan to wear, but buyers of older references pay more for original parts. Our guide on how often to service a watch covers timing and cost.
How to choose the right Submariner
- You want the classic at the entry list price: the 124060 no-date in steel.
- You want the date for daily use: the 126610LN.
- You want some colour in steel: the 126610LV with its green bezel.
- You prefer a slimmer case that wears smaller: a five-digit 14060M or 16610, knowing you are buying an older watch with older parts.
- You want gold: the 126613 in Rolesor or the 126618 in yellow gold, in black or blue.
How to buy a Submariner safely
The Submariner is a common target for counterfeiters, so do these checks every time.
Start with the numbers. The reference and serial number on the watch should match the warranty card, and you can learn how to read both in our guide to Rolex reference and serial numbers. For the model-specific tells, read how to spot a fake Rolex Submariner. For the wider process, see how to authenticate a luxury watch.
Then think about how you pay. Never wire money to a stranger, and use a platform that inspects the watch before it reaches you and protects the payment. Our article on whether it is safe to buy a watch online walks through the warning signs.
Find your Submariner
Browse current listings on the Dialist Submariner page. Every watch is authenticated before it ships and travels with insured shipping, and you pay through Dialist Secure Checkout. You also get 7-day returns and an authenticity guarantee up to USD $100,000. If the reference you want isn't listed, ask Concierge. Can't find it? We'll find it. Dialist serves the United States and Canada.
FAQ
How much is a Rolex Submariner?
As of October 2026, Rolex's US list prices for the Submariner run from $10,050 for the steel no-date 124060 to $50,900 for the 18 kt yellow gold Submariner Date, before tax. The steel Submariner Date 126610LN lists at $11,350, the green-bezel 126610LV at $11,900, and the yellow Rolesor models at $19,450. Pre-owned prices vary with reference, condition and paperwork.
How much is the entry-level Rolex Submariner?
The steel no-date 124060 is the entry point to the current Submariner line, at a US list price of $10,050 as of October 2026. On the pre-owned market, older five-digit references such as the 14060M can cost less, but they are older watches with aluminium bezels and the earlier 48-hour calibre.
How much more is the Submariner Date than the No-Date?
At list, the steel Submariner Date 126610LN costs $1,300 more than the no-date 124060, at $11,350 against $10,050 as of October 2026. The Date adds a date window with a Cyclops magnifier and uses calibre 3235 instead of 3230. Case size, water resistance and power reserve are the same.
Why do pre-owned Submariners sometimes cost more than retail?
Rolex retailers control who gets popular steel references, and waits can be long. Buying an unworn or lightly worn watch on the secondary market lets you skip that wait, and sellers price that in. Certified Pre-Owned watches sold by Rolex retailers add a two-year Rolex guarantee. Montenapo Daily, reporting on third-quarter 2026 figures from Morgan Stanley and WatchCharts, put their premium for Submariners at about 24% over independent dealers.
Do box and papers change a Submariner's price?
Yes. A complete set with the box and the dated Rolex warranty card is easier to verify and easier to resell, so it usually costs more than the same watch without papers. The card also shows the original sale date, which tells you whether any of Rolex's five-year guarantee remains.
Is the white gold Submariner still made?
No. Rolex discontinued the white gold Submariner Date 126619LB in April 2026. The current line is steel, yellow Rolesor and 18 kt yellow gold. The 126619LB is now available only on the pre-owned market.
Sources
- Gear Patrol, "If You Think Rolex Watches Are Expensive Now, Wait Till January," December 22, 2025
- DMARGE, "Rolex 2026 Prices Revealed As Steel Watches Hit Breaking Point," January 1, 2026
- Screw Down Crown, SDC Weekly 127, Rolex 2026 prices, December 22, 2025
- Rolex (US): Submariner 124060, read October 26, 2026
- Rolex (US): Submariner Date 126610LN, read October 26, 2026
- Rolex (US): Submariner Date 126610LV, read October 26, 2026
- Rolex (US): Submariner Date 126613LN in yellow Rolesor, read October 26, 2026
- Rolex (US): Submariner Date 126613LB in yellow Rolesor, read October 26, 2026
- Rolex (US): Submariner Date 126618LN in yellow gold, read October 26, 2026
- Rolex (US): Submariner Date 126618LB in yellow gold, read October 26, 2026
- Italian Watch Spotter, Rolex price lists from June 2026, June 1, 2026
- The Hour Markers, "The Second Wave: An Analysis Of Rolex's June 2026 Price Adjustment," June 8, 2026
- Gear Patrol, Rolex and Tudor discontinued watches 2026, April 24, 2026
- Wikipedia, Rolex Submariner
- Fratello, "The History of the Rolex Submariner," October 12, 2020
- Monochrome Watches, Rolex Submariner 124060 review, September 1, 2020
- Fratello, pre-owned Rolex Submariner spotlight, February 10, 2025
- aBlogtoWatch, Rolex five-year warranty and ten-year service intervals, July 2, 2015
- Gear Patrol, Rolex Certified Pre-Owned comes to the United States, May 2, 2023
- Montenapo Daily, Rolex Certified Pre-Owned sales and the Morgan Stanley and WatchCharts report, October 17, 2026

